Showing they’re adapting to COVID-19′s new model of business, a leading multinational real estate services firm has announced a technology partnership to launch robust virtual showings for commercial property listings.
Cushman & Wakefield entered into a global agreement with Matterport, a spacial data capture company, so that it can scan commercial properties into a 3D rendering for virtual marketing.
“This collaboration is a textbook example of how we’re moving the real estate process forward for property owners and users enabling our professionals to deliver exceptional service to our clients through a virtual solution that is imperative in the current environment,” according to prepared remarks by Adam Stanley, Cushman & Wakefield’s chief information officer and chief digital officer.
Here’s how it will work. The real estate professionals and Cushman & Wakefield will be able to schedule a Matterport cameraman to use special cameras to “scan” a commercial real estate listing. The end result is a “3D digital twin” of the property, and the real estate professional can send out this virtual tour on websites, listings, emails and social media.
It increases the number of potential buyers who “walk through” a property